On 3 July, BuzzFeed UK announced that its new senior political correspondent is former Breitbart contributor and Guido Fawkes news editor Alex Wickham:
After six great years at @GuidoFawkes, hugely excited to be joining @BuzzFeedUK in September. Runners and riders for a new twitter handle welcome…
— Alex Wickham (@alexwickham) July 3, 2018
A step in the wrong direction
A spokesperson for BuzzFeed UK stated Wickham will bring a:
proven track record of getting agenda-setting scoops to BuzzFeed.
BuzzFeed UK‘s head of news Stuart Millar, meanwhile, was over the moon at the appointment:
News! Very excited that Alex Wickham (@WikiGuido) is joining the @BuzzFeedUK politics team in September. Politico’s @Jack_Blanchard_ summed it up nicely in this morning’s London Playbook scoop pic.twitter.com/sRBQ4rSucW
— Stuart Millar (@stuartmillar159) July 3, 2018
But author and journalist Peter Jukes was not feeling so positive:
This is desperately bad news. Wickham has spent years in the sewer of Guido Fawkes, and I've seen setting up targets with kompromat, twisting words, misrepresenting the truth. He's not a journalist, he's a barbed ideologue. Sad day for Buzzfeed. https://t.co/gJRoaDyjIu
— Peter Jukes (@peterjukes) July 3, 2018
Others also share his concerns:
If Buzzfeed Politics were seriously trying to improve their image, perhaps appointing a far-right hack who has repeatedly published blatantly fake news to a site riddled with racist commenters as their new Political Editor probably wasn’t the greatest idea.
— Evolve Politics (@evolvepolitics) July 3, 2018
Chequered past
One Twitter user predicted a tough time ahead for BuzzFeed UK‘s editors:
Prediction: today will be spent with Twitter pulling out all the really shitty things Alex Wickham has written during his Guido years, while the BuzzFeed editors awkwardly tug at their shirt collars.
— Andrew Livingston (@andylivingston) July 3, 2018
The highlights include Wickham approaching Tory MPs on Twitter in disguise, in a bid to entrap them into a ‘sexting’ scandal:
This is the kind of low rent sleaze and smear Buzzfeed are rewarding "at least eight Tory MPs were approached by Wickham in his Twitter disguise as "Sophie Wittams", raising questions about whether he really did have prima facie evidence about all of the" https://t.co/kSPH3tPNyg
— Peter Jukes (@peterjukes) July 3, 2018
And Guido Fawkes has made its name by spouting sensationalist right-wing stories which don’t always turn out to be true, with Wickham at the heart of it.
In February 2018, Wickham tweeted:
https://twitter.com/WikiGuido/status/964549577654272000
Wickham based these accusations on a Guido Fawkes article. But the organisation that keeps Stasi records has since announced that there is no file on Jeremy Corbyn:
On the 21st February, 2018, the Stasi archives issued a public statement saying it could not find any records at all on @jeremycorbyn, yet this dangerous, hate-filled, #fakenews, smearing tweet didn't prevent @BuzzFeed from offering a job to Alex Wickham aka @WikiGuido. https://t.co/F3UCZl2AtN
— GET A GRIP (@docrussjackson) July 3, 2018
And this was not the first time Wickham had put smearing Corbyn ahead of the truth:
https://twitter.com/SolHughesWriter/status/1014092977294147584
Guido Fawkes broke the sensational scoop that Corbyn attended a Seder feast hosted by a Jewish group in his constituency. If these are the kind of “agenda-setting” scoops Wickham is going to bring to BuzzFeed UK, then look forward to other ‘obvious’ headlines such as ‘couple gets married’ or ‘dog poos outside’.
Enemies to friends
Even without Wickham’s chequered past, BuzzFeed UK‘s appointment is odd – as the two have not always seen eye to eye.
Responding to the news that BuzzFeed UK‘s former political editor Jim Waterson was leaving for the Guardian, Guido Fawkes published a frankly insulting article ridiculing the candidates in line to replace him. It described the job as:
a sweet gig: you get free pizza and beer on Fridays and only have to file once every couple of weeks.
It then criticised the internal candidates, including Emily Ashton and Alex Spence – who will be Wickham’s new colleagues. I wonder if the beers will be flowing on Friday?
Stinks of desperation
At the risk of sounding like Donald Trump, BuzzFeed UK is struggling. It reported a £3.3m loss in 2017, leading to a host of redundancies. Therefore, Wickham’s appointment represents a new start for the website. Yet it stinks of desperation:
One way of looking at the Wickham news is that it shows BuzzFeed prioritises access over integrity. Some similarities with Lebedev hiring Osborne for his access and profile, despite lacking any relevant experience.
— Policy Sketchbook (@policysketch) July 3, 2018
Putting Wickham’s supposed ‘access’ above insignificant qualities like being principled:
Wickham worked for a racist site, can’t write, is completely without any kind of principle, and lies shamelessly. Is Buzzfeed trying to copy Breitbart?
— Dan Waddell (@danwaddell) July 3, 2018
It seems like this is BuzzFeed UK‘s last-ditch attempt to get in with the big boys:
Wickham who's written mostly for Breitbart, Guido Fawkes and the Sun, moves to BuzzFeed, because of his close connections with the Tories.
Adjust your shirt BuzzFeed, your willingness to serve the narrow interests of political and economic elite is showing. https://t.co/HiQcDsKfVi
— _Harbinger_Goat (@ALL_PROPAGANDA_) July 3, 2018
Worrying
Wickham’s appointment could lead to many turning their back on BuzzFeed UK:
Deeply disturbing. One question. Why? People attack MSM, but I think I'll stick with it over the likes of Wickham, thanks. Actually, I retract deeply disturbing, and replace with shameful. BuzzFeed – blocked!
— Keith Randall 2024, year of change for the better (@KeithRandall10) July 3, 2018
It represents a well-trodden route from right-wing fringe to mainstream journalist:
https://twitter.com/lowenergylaura/status/1014095404399579137
Waterson actually started out as an intern at Guido Fawkes before eventually moving to BuzzFeed UK from City AM. He is now media editor at the Guardian. It’s worrying that Wickham could conceivably follow this same path.
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