Samantha Asumadu is a journalist and former documentary filmmaker .

She has written for the Guardian, the Telegraph, Open Democracy, New Statesman and been interviewed on Radio 4 Womans hour, LBC, BBC World and other BBC programmes.

She founded Media Diversified, a platform for writers from marginalised backgrounds in 2013. Her decades long commitment to grassroots activism led to her campaigning about women’s representation in Theatre, child abuse in war zones, media equity, the Nationality and Borders Bill, Sentences of Imprisonment for Public Protection (IPP), missing and murdered black women in the UK and Sickle cell anemia.

She was based in East Africa from 2007, where she reported on Acid Attacks, Blood Minerals in the Democratic Republic of Congo and the Kampala terrorist bombings of 2010 for news outlets including CNN, Deutsche Welle, France 24 and Agence France Presse.

She directed and co-produced her first film for Aljazeera English in 2009. The Super Ladies is about three Ugandan women rally drivers and a race with a dramatic outcome.

In 2016 Samantha was a judge at the Editorial Intelligence UK Comment Awards and was on the advisory panel for the British Film Institute's Black Star Season. In 2022 she was shortlisted for the Paul Foot Investigative and Campaigning Journalism Award and the National Investigation of the Year, Media Freedom Award.